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RESUME

SOCIAL
MEDIA EXPERIENCE
Social Media Producer
Katie Couric Media- New York, New York
July 2022- April 2024                          
 

  • Boosted Katie Couric Media's Instagram following by 45,000 with a 1.7% engagement rate in 2023

  • Managed the daily execution of content across 12 social media accounts on six different channels

  • Tracked, analyzed, and reported monthly analytics and KPIs to management using Dash Hudson

  • Conceptualized, created, and edited viral TikTok videos for Katie Couric, garnering 20.4M+ views and nearly 20% follower growth in six months

  • Designed a 24-page social media playbook for cohesive brand identity on KCM platforms

  • Assisted Katie Couric in the coordination of 40 Instagram live interviews in one year, garnering over 4.7M organic views and achieving an organic reach of 6.1M+

  • Supported the strategy and execution of paid and organic social media campaigns for a broad portfolio of sponsors across social media channels

  • Grew subscriber count to Katie Couric Media’s daily newsletter, Wake-Up Call by 2,600 signups in one month using organic social media content

EDUCATION
Indiana University
            Bloomington, IN                        
   Bachelor of Arts, Media 

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SOFTWARE
SKILLS

  • Microsoft Suite

  • Final Cut Pro

  • Adobe Premiere Pro

  • CinchShare Social Media

  • Rundown Creator

  • G Suite

  • iNews

  • Dash Hudson

NEWS
PRODUCTION
EXPERIENCE
Executive Assistant to Judy Woodruff
PBS NewsHour- Washington, DC
January 2022- July 2022
                      ​
  • Oversaw the calendar, meeting agendas, and travel plans for managing editor and anchor of PBS NewsHour, Judy Woodruff
  • Created in-depth research files for national, international, political, and academic interviews
  • Assisted production with scheduling, talent, production logistics, and technical assistance
  • Processed sensitive data while efficiently managing telephone calls, emails and collecting/sorting mail
  • Developed original photos, video content, and advertisements for the PBS NewsHour Shop on social media​
  • Promoted collaboration across departments to strengthen the social media team's visibility and engagement with e-commerce and affiliate campaigns, email operations and product presentations
News Assistant 
PBS NewsHour- Washington, DC
July 2021- January 2022
                      
  • Researched stories, subjects, and archival material to be used in pitches for creative activations and PBS NewsHour social media content
  • Led a fact-checking team to find relevant daily factoids and created corresponding bumpers 
  • Prepared and distributed briefing notes and scripts to on-air talent and production staff
  • Oversaw cues, timing and continuity during recordings
  • Actively participated in daily pitch meetings while staying up to date with current and breaking news stories
  • Conducted market research, created product presentations, and envisioned creation and distribution strategies for the NewsHour Shop 
  • Devised marketing photoshoots for NewsHour Shop products 
  • Conceptualized and managed all social media for NewsHour Shop
  • Assisted with NewsHour Shop launch and provided website revisions ​
  • Filled in as Associate Line Producer once a month by overseeing the daily script, writing and editing copy, and coordinating graphics
EQUIPMENT
SKILLS

  • Cannon 80D 

  • Cannon XF 400

  • Sony NX-3 HD Broadcast Camera 

  • Canon T5i DSLR

  • Sony HXR - NX5R 

  • Boom microphones 

  • Lavalier microphoneS

  • Teleprompters 

AWARDS

  • Indianapolis 500 Princess Program -January-May 2020

  • Society of Professional Journalists - Best Television Reporting, Finalist - April 2019

  • Indiana University Student Television - Best News Anchor, Best Sports Anchor-  April 2019, 2020                

SOCIAL
MEDIA EXPERIENCE
Social Media Assistant & Podcast Editor
The Passionistas Project- Los Angeles, CA
January-May 2021                                 
                 
  • Increased Twitter impressions by 56%, Instagram followers by 20%, and active Facebook users by 8% in four months
  • Created compelling Instagram and Facebook highlight stories to ensure messaging aligned with key brand characteristics
  • Worked with hosts and senior producers to structure podcast interview questions and episode outlines
  • Edited one podcast per week using Adobe Premiere Pro ​
  • Originated and produced #NominateAPassionista social campaign for International Passionistas Day in March 2021
  • Monitored social conversations and responded to comments 
EDITORIAL &
DIGITAL
EXPERIENCE
Communications Team Reporter & Videographer
The Media School Communications Office Indiana University- Bloomington, IN            
January 2020-May 2021                                    
      

  • Crafted and curated two high-quality feature articles and event coverage pieces weekly for inclusion in IU's flagship media newsletter, The Buzz, demonstrating strong writing skills and attention to detail

  • Played an integral role in shaping the team's editorial direction and content strategy by actively participating in weekly team meetings, and contributing innovative ideas and insights for digital storytelling initiatives

  • Conducted a minimum of three comprehensive interviews for each article using various mediums such as Zoom, phone calls, or in-person meetings, ensuring accurate and engaging content 

Digital Team Intern
WTIU Public Television/WFIU Public Radio (PBS) 
Bloomington, IN            
August - December 2019
      

  • Conducted comprehensive research and pitched compelling story ideas, producing clean copy and feature news stories for WTIU's website, adhering to strict deadlines and editorial guidelines

  • Engaged in professional communication by calling and emailing sources to gather accurate and relevant information for news reporting, demonstrating effective journalistic practices

  • Implemented rigorous fact-checking procedures to ensure the accuracy and objectivity of news stories, maintaining a high standard of quality and integrity in reporting

News and Sports Promotional Writer
Indiana University Student Television
Bloomington, IN            
January 2018-May 2021
      

  • Wrote promotional video scripts weekly for both the IUSTV news and sports shows 

  • Contacted talent to read promotional scripts on camera

  • Edited scripts using Final Cut Pro

  • Posted videos to social media platforms such as Twitter, Facebook, and Instagram 

TV PRODUCTION & REPORTING
EXPERIENCE
Co-News Director
Indiana University Student Television News 
Bloomington, IN            
August 2020-May 2021
      

  • ​Managed the production of two weekly newscasts, Hoosier News Source and What’s Up Weekly, overseeing content creation and providing constructive feedback to a team of over 20 reporters, ensuring high-quality news coverage and journalistic standards

  • Represented the News Department as a key member of the IUSTV executive board and acted as a liaison with The Media School at Indiana University, fostering effective communication and collaboration between departments

  • Led brainstorming sessions to develop compelling story angles based on thorough research and analysis, contributing to the editorial direction and content strategy of news programs

  • Created and produced various video segments, including VOs (Voice Overs), VOSOTs (Voice Over Sound On Tape), and packages for Hoosier News Source, showcasing storytelling skills and visual storytelling techniques

  • Demonstrated strong editorial judgment by reviewing and approving each story pitch, ensuring accuracy, relevance, and alignment with organizational objectives and audience interests

Executive News Producer
Indiana University Student Television News 
Bloomington, IN            
August 2019-March 2020
      

  • ​Managed the pitch process and facilitated external/internal communications with Indiana University and a team of 20 reporters, ensuring effective collaboration and coordination

  • Orchestrated the production process from concept to premiere, including scriptwriting, creating leads and tags for on-air talent, and developing streamlined rundowns using Rundown Creator to optimize workflow efficiency

  • Supervised the newscast from the control room, overseeing technical aspects and ensuring seamless execution of live broadcasts

  • Conducted research, pitched, and scheduled creative musical, cultural, and performing acts during pitch meetings, contributing to the diversity and relevance of content

  • Played a pivotal role in driving editorial direction and maintaining quality standards by approving each script, ensuring consistency and alignment with organizational goals

  • Utilized Final Cut Pro to edit shows for broadcast, showcasing technical proficiency and attention to detail in post-production processes

​Reporting Intern
WKRC Local 12 - Cincinnati, OH          
July-August, 2019
     

  • Collaborated on the production of the exclusive WKRC series, "Cincy Strong: Stories of Hope," commemorating the first anniversary of the Cincinnati Fifth Third Bank shooting, showcasing skills in content creation and storytelling

  • Provided essential logistical support to the Lead Investigative Producer, overseeing all aspects of planning and execution from pre-production to post-production stages, ensuring seamless workflow and project completion

  • Conducted in-depth investigations on assigned stories, gathering supporting documentation and sources, and conducting thorough footage searches to enhance story development and accuracy

  • Established and maintained contact with critical subject matter experts, securing contact information and scheduling interviews to obtain valuable insights and perspectives for news coverage

  • Managed scheduling needs for pre-interviews and facilitated effective communication within the project team, demonstrating strong organizational and coordination skills

​Reporting Intern
Fox 59/CBS 4- Indianapolis, IN  
June 10- 24, 2019
     

  • ​Accompanied reporters in the field, providing support with interviews, filming, live shots, and maintaining detailed logs to ensure accurate and comprehensive coverage

  • Created, edited, and published news packages and web stories for the station's website, utilizing industry-standard software such as Rundown Creator and Final Cut Pro to produce high-quality content

  • Served as a field producer for one of the "On the Road" live news shows in Carmel, IN, overseeing talent management, approving segment ideas, and ensuring the smooth regulation of show timing and production logistics

News Reporter & Anchor
​Indiana University Student Television News 
Bloomington, IN
January 2018-March 2020
    

  • Presented monthly news segments covering top stories, sports, weather, and current events, demonstrating proficiency in teleprompter reading and engaging delivery

  • Coordinated coverage of the 2018 Indiana senate election results using IUSTV's Facebook LIVE platform, conducting interviews with leaders and organizers from both Democratic and Republican parties to provide comprehensive analysis and insights

  • Proactively searched for and pitched compelling story ideas during weekly pitch meetings, showcasing a keen eye for newsworthy topics and trends

  • Established and maintained contact with sources, conducted interviews, wrote and revised scripts, edited video packages, and managed the publication of stories online, ensuring accuracy, timeliness, and adherence to journalistic standards

MEDIA PRODUCTION & EDITING EXPERIENCE
Video Editor
Indiana University School of Medicine
Bloomington, IN   
December 2020-February 2021

​

  • Managed and curated over 5 hours of tour footage, condensing it into a comprehensive 40-minute video using advanced editing software such as Adobe Premiere Pro and Final Cut Pro

  • Collaborated closely with researchers, graduate students, and program leaders to craft an engaging and immersive virtual learning experience for audiences

  • Sourced and integrated new stock footage, images, video transitions, and music tracks to enhance the visual appeal and storytelling elements of the videos

  • Demonstrated proficiency in logging and trimming video clips efficiently in a fast-paced, deadline-driven environment

  • Published and maintained a library of 13 videos on the Indiana University School of Medicine website, serving as a valuable resource utilized by over 7,000 staff, faculty, and students on a daily basis

Media Production and Editing Coordinator
Center for Rural Engagement, Indiana University
Bloomington, IN   
May 2020-March 2021
​

  • Conducted in-depth hour-long interviews via Zoom with medical professionals and patients affected by trauma, demonstrating strong communication and interviewing skills to gather valuable insights

  • Developed and designed an online trauma-informed care training program, which was adopted by the IU School of Medicine, and the IU School of Public Health, and utilized by 190 hospitals across Indiana, showcasing expertise in curriculum development and educational design

  • Utilized Adobe Premiere Pro to edit and refine 10 interviews, ensuring high-quality video production and storytelling for impactful content delivery

  • Managed the publication of 52 training modules to Canvas, a widely used learning management system, providing practitioners with accessible and valuable resources for ongoing professional development and education

TELEVISION SPORTS
REPORTING EXPERIENCE
Sports Reporter and Anchor
Indiana University Student Television           
Bloomington, IN       
January 2018-May 2021
​

  • ​Conducted monthly reporting on various Indiana University sports teams, ensuring accurate and timely coverage of athletic events

  • Developed a 90-second script each week highlighting a "Topic of the Week" within the sports industry, demonstrating in-depth knowledge and research skills.

  • Anchored monthly segments providing comprehensive updates and analysis on IU athletics, delivering information effectively to viewers.

  • Demonstrated proficiency in reading from a teleprompter, maintaining smooth and polished delivery during live broadcasts.

  • Crafted and edited leads and tags using Rundown Creator, ensuring high-quality content and adherence to editorial standards.

IU Men’s Basketball Beat Reporter
Indiana University Student Television           
Bloomington, IN       
October 2019-March 2020
​

  • Produced high-quality video content by filming weekly press conferences, special events, and games, ensuring comprehensive coverage of Indiana University men's basketball.

  • Developed and edited scripts for weekly video packages, showcasing a deep understanding of basketball analysis and storytelling techniques.

  • Conducted in-depth interviews with players and coaches, gathering insights and quotes to enhance coverage and provide valuable commentary.

  • Utilized social media platforms to live-tweet game scores, updates, and highlights, engaging with audiences in real-time and increasing brand visibility and engagement.

TELEVISION SPORTS
REPORTING EXPERIENCE
Radio Talk Show DJ
WIUX 99.1 FM- Indiana University
Bloomington, IN   
January 2018-May 2021
​

  • Co-hosted and produced over 50 live radio talk shows for "Nick and Mere on the Air" on WIUX Pure Student Radio, demonstrating strong on-air presence and engaging content creation skills

  • Curated playlists, crafted radio scripts, and developed social media content to effectively connect diverse audiences with relevant issues, ideas, and community engagement opportunities

  • Managed and operated radio equipment including the soundboard, American AudioMachine, and DJB Radio software, ensuring smooth and seamless on-air operations

  • Edited audio content for on-air programming using industry-standard software such as Adobe Audition, maintaining high-quality audio production standards for listener enjoyment

  • Established and managed a dedicated Twitter account for the radio show, implementing strategic content strategies and engagement tactics that resulted in a 20% increase in weekly viewership since January 2018

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